The Whale vs. The Snail (and an ice cream cone)
Earlier this week, Twitter went down for for some folks, including me. I couldn’t help notice that their design team updated the familiar “fail whale” with a new cartoon featuring a snail and ice cream cone. (there’s a making for a bad joke). Personally, I like the fail whale better, because, well, I’m used to it and like many I don’t always like change.
IMHO from a messaging perspective, the snail and ice cream cone do much better job conveying that Twitter is down or has a glitch vs. a while being suspended by struggling birds (read: we’re struggling over here).
Here’s to hoping we don’t see much of the snail and ice cream cone in 2014
Categories: Advertising, Mobile, Social Media, Twitter
fail whale, social, Twitter
Thunder House 
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