Home > Advertising, Mobile, Social Media, Twitter > The Whale vs. The Snail (and an ice cream cone)

The Whale vs. The Snail (and an ice cream cone)

Earlier this week, Twitter went down for for some folks, including me. I couldn’t help notice that their design team updated the familiar “fail whale” with a new cartoon featuring a snail and ice cream cone. (there’s a making for a bad joke). Personally, I like the fail whale better, because, well, I’m used to it and like many I don’t always like change.

IMHO from a messaging perspective, the snail and ice cream cone do much better job conveying that Twitter is down or has a glitch vs. a while being suspended by struggling birds (read: we’re struggling over here).

Here’s to hoping we don’t see much of the snail and ice cream cone in 2014

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