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iOS 7.1 Tips and tricks

March 11, 2014 1 comment

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I upgraded to iOS 7.1 this week I have to say I really like the new features and UX upgrades. Many of the updates that you will notice are UX related and the iOS team has done a good job. There are many other feature updates that you may notice for a while since they are future focused and nuanced and hard to find. For example unless you already are using services such as accessibility, you won’t notice or find the feature updates.

Here are some links to the best update reviews I’ve seen

Brad Reed’s iOS blog – he always does solid reviews and has great videos that get to the heart of the matter. Here’s his review of the iOS 7.1 updates, including a video overview

Cult of Mac – these guys usually have pretty succinct reviews and they hit all the main points for the iOS 7.1 update. Here is their review.

Pocket-Lint – always like reading review from these guys – solid and usually have several good screen shots. This iOS 7.1 review is another great one from Pocket-Lint

Enjoy!

Great shot from Mobile Media Summit in San Francisco

February 2, 2014 1 comment

Somebody in the audience captured a good shot of the panel I was on at the Mobile Media Summit in San Francisco

Doug Chavez at Mobile Media Summit, San Francisco

Doug Chavez at Mobile Media Summit, San Francisco

Beloit College’s Mindset List – Clues to Class of 2017

August 20, 2013 8 comments

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Each year Beloit College publishes their a list of interesting facts & trivia (those who know me, know I love random facts and trivia), that shape the way the incoming class may think. I especially like the list for the class of 2017

The Mindset List for the Class of 2017

For this generation of entering college students, born in 1995, Dean Martin, Mickey Mantle, and Jerry Garcia have always been dead.

1. Eminem and LL Cool J could show up at parents’ weekend.
2. They are the sharing generation, having shown tendencies to share everything, including possessions, no matter how personal.
3. GM means food that is Genetically Modified.
4. As they started to crawl, so did the news across the bottom of the television screen.
5. “Dude” has never had a negative tone.
6. As their parents held them as infants, they may have wondered whether it was the baby or Windows 95 that had them more excited.
7. As kids they may well have seen Chicken Run but probably never got chicken pox.
8. Having a chat has seldom involved talking.
9. Gaga has never been baby talk.
10. They could always get rid of their outdated toys on eBay.
11. They have known only two presidents.
12. Their TV screens keep getting smaller as their parents’ screens grow ever larger.
13. PayPal has replaced a pen pal as a best friend on line.
14. Rites of passage have more to do with having their own cell phone and Skype accounts than with getting a driver’s license and car.
15. The U.S. has always been trying to figure out which side to back in Middle East conflicts.
16. A tablet is no longer something you take in the morning.
17. Threatening to shut down the government during Federal budget negotiations has always been an anticipated tactic.
18. Growing up with the family dog, one of them has worn an electronic collar, while the other has toted an electronic lifeline.
19. Plasma has never been just a bodily fluid.
20. The Pentagon and Congress have always been shocked, absolutely shocked, by reports of sexual harassment and assault in the military.
21. Spray paint has never been legally sold in Chicago.
22. Captain Janeway has always taken the USS Voyager where no woman or man has ever gone before.
23. While they’ve grown up with a World Trade Organization, they have never known an Interstate Commerce Commission.
24. Courts have always been ordering computer network wiretaps.
25. Planes have never landed at Stapleton Airport in Denver.
26. Jurassic Park has always had rides and snack bars, not free-range triceratops and velociraptors.
27. Thanks to Megan’s Law and Amber Alerts, parents have always had community support in keeping children safe.
28. With GPS, they have never needed directions to get someplace, just an address.
29. Java has never been just a cup of coffee.
30. Americans and Russians have always cooperated better in orbit than on earth.
31. Olympic fever has always erupted every two years.
32. Their parents have always bemoaned the passing of precocious little Calvin and sarcastic stuffy Hobbes.
33. In their first 18 years, they have watched the rise and fall of Tiger Woods and Alex Rodriquez.
34. Yahoo has always been looking over its shoulder for the rise of “Yet Another Hierarchical Officious Oracle.”
35. Congress has always been burdened by the requirement that they comply with the anti-discrimination and safety laws they passed for everybody else to follow.
36. The U.S. has always imposed economic sanctions against Iran.
37. The Celestine Prophecy has always been bringing forth a new age of spiritual insights.
38. Smokers in California have always been searching for their special areas, which have been harder to find each year.
39. They aren’t surprised to learn that the position of Top Spook at the CIA is an equal opportunity post.
40. They have never attended a concert in a smoke-filled arena.
41. As they slept safely in their cribs, the Oklahoma City bomber and the Unabomber were doing their deadly work.
42. There has never been a national maximum speed on U.S. highways.
43. Don Shula has always been a fine steak house.
44. Their favorite feature films have always been largely, if not totally, computer generated.
45. They have never really needed to go to their friend’s house so they could study together.
46. They have never seen the Bruins at Boston Garden, the Trailblazers at Memorial Coliseum, the Supersonics in Key Arena, or the Canucks at the Pacific Coliseum.
47. Dayton, Ohio, has always been critical to international peace accords.
48. Kevin Bacon has always maintained six degrees of separation in the cinematic universe.
49. They may have been introduced to video games with a new Sony PlayStation left in their cribs by their moms.
50. A Wiki has always been a cooperative web application rather than a shuttle bus in Hawaii.
51. The Canadian Football League Stallions have always sung Alouette in Montreal after bidding adieu to Baltimore.
52. They have always been able to plug into USB ports
53. Olestra has always had consumers worried about side effects.
54. Washington, D.C., tour buses have never been able to drive in front of the White House.
55. Being selected by Oprah’s Book Club has always read “success.”
56. There has never been a Barings Bank in England.
57. Their parents’ car CD player is soooooo ancient and embarrassing.
58. New York’s Times Square has always had a splash of the Magic Kingdom in it.
59. Bill Maher has always been politically incorrect.
60. They have always known that there are “five hundred, twenty five thousand, six hundred minutes” in a year.

Decisions

March 29, 2011 2 comments

“Should I stay or should I go now?
Should I stay or should I go now?
If I go there will be trouble
An’ if I stay it will be double
So come on and let me know!”

– The Clash

Although The Clash was signing about something a little different, do you think  the inner monologue of Former White House Press Secretary Robert Gibbs may be a bit similar at the moment?  There is a lot of buzz about Gibbs being pursued by Facebook to be their next head of communications.  Clearly Gibbs is well suited for the role but methinks if Facebook really is after him, it is about much more than communications and more likely his deft skills at navigating the sea of  lobbyist and policy makers in Washington D.C.

One simple reason why I could see Facebook wanting Gibbs is their road ahead may be fraught with lots of government regulation issues around online privacy, data collection, etc. An in-house expert, like Gibbs, would be a significant advantage in dealing with potential government issues that may be ahead in the US as well as the EU.  And then there is the equity upside for Gibbs at the hottest pre-IPO company in the valley.

Then again Gibbs could also go and work for Obama on the “Election Campaign – Part Deux”  But shhh…it’s all still a secret with Gibbs for now

And since you all know I really like to grok about Online Privacy, here is a great primer from the friendly folks at the IAB

Hotel California

March 24, 2011 Leave a comment

“Last thing I remember, I was
Running for the door
I had to find the passage back
To the place I was before
’relax,’ said the night man,
We are programmed to receive.
You can checkout any time you like,
But you can never leave!”

Hotel California, The Eagles

I came down to Big Sur this week for a bit of a getaway.  I love it down here and I have really tried to disconnect a bit and have barely checked email.  Admittedly, I have done a bit of FourSquare check-ins 🙂

A stretch of  Rt. 1 North of Big Sur slide into the ocean last week, so getting here took extra time since the only way into Big Sur was from the South.  This morning there was a slide to the South – so now I’m stuck in Big Sur until CalTrans clears the road.  Gulp.  I guess there are worse places to be stuck.

Bixby Bridge

 

 

Idyllic Rt. 1

The Rt.1 everyone is dealing with this week.  It’s a looong way down!

The iPad2 Cover – Smart. Innovative. Revenue and Margin King!

March 17, 2011 1 comment

Ever since my parents bought my first computer – an Apple IIe, I’ve been an Apple Fan.  Sure they have made their mistakes along the way and I’ve owned (and still own) Windows based computers.  I love great design and one thing Apple has always done is great design, even the boxes their computers are packed in are smart, well thought out and have excellent UX.

When Apple lunched the iPad2, I was immediately taken by the cover – more so then with the iPad2. The iPad2 had the features I expected but the cover surprised everyone and I have yet to met a person that doesn’t love the design and ingenuity.  Aside from the great design, my quick follow on thoughts are this:

  1. I want one
  2. They just captured the lost revenue on iPad2 accessories
  3. Everyone will buy one vs. the other third party covers – since only Apple’s will have magnet
  4. BIG REVENUE and BIGGER MARGINS
  5. Second quarter will blow past Wall St. expectations

If you have ever walked into an Apple store, I’m sure you have spent time at the accessories wall.  Apple has certainly created a great business for a lot of accessory companies over the past years and they have always had some great accessories. I had an Apple joystick at one point (I was great at Karateka).   Apple’s Magsafe power cords are a great example of smart design and great margin accessory products, for which Apple holds the patent and does not license the technology.  Not many people buy multiple power adapters.  I bet people will buy multiple covers.  But even if consumers only buy one iPad2 cover, Apple still wins since it’s one more cover sale they were not getting with the last device release.

I’m not the only one that is thinking this way about the sheer brilliance of the iPad2 cover [revenue] strategy.  I follow Asymco “curated marketing intelligence”.  This past week Horace Dediu’s (@asymco) acticle, The Billion Dollar Smart Cover nailed it.  Although I think his estimate of only 60% of iPad2 buyers getting the cover is conservative.  I bet that Apple reports 85%.

Whatever the percentage, I really like the continued smart design that Apple keeps cranking out.  Call me a fanboy if you want but all I can say is show me another device or media company that innovates and has the margins of the kids down in Cupertino.

Social Media Monday Blues

March 14, 2011 2 comments

I had a sneaking suspicion that today would be an interesting day.  And it certainly has been a “Monday” for several folks in the social media world.  One of the email lists i subscribe to is Tom Fishburn’s Maketoonist (@TomFishburne)”Brand Camp” cartoons.  The cartoon today was especially interesting to me, since the cartoon nails what I believe a lot of brands get wrong – outsourcing social media management.

I’m certain there are many highly qualified and competent agencies that do a solid job for their clients.  In fact, we use a hybrid model at my company.  That said, I’m a firm believer that brands and their marketing (digital marketing) organizations should manage social media in house.  Here’s why.  First, Nobody knows the brand better than the brand team and the marketing organization supporting the brand(s).  Second, paying a third party, exposes the brand to the risk of the constant churn in agency account teams.  When that twentysomething leaves for the next step in their agency career all the knowledge leaves with the person.  On the other hand, having a brand person (ideally multiple brand team members) actively engaged in the conversation keeps the knowledge of community management in house – and when that brand person switches brands that skillset stays withing the organization.  It’s all upside.  Granted people will leave the organization, however, I would rather manage that transition vs. a new junior person at the agency (which I will certainly have little or no control over)

I’m sure there will be plenty of agency types reading this and several will disagree with me.  There will also be brand marketers reading this and say “I have no time for community management”.  Both are fair points and I will certainly be happy to address them.  In fact, I  plan on writing a few posts with my thoughts on both of those viewpoints.  Stay tuned.

Midway through today I heard the news that Gilbert Gottfried, the voice of the beloved Aflac duck was canned for tweeting some incredibly insensitive and moronic things about Japan.  Not a good thing to do, especially given that 75% of Aflac’s business comes from Japan.  Talk about a #FAIL of galactic proportions.

I’m a bit bummed since I do like Gilbert’s voice for the Aflac duck, especially since I don’t have to see Gilbert’s annoying squinting eyes.  Perhaps Gilbert and  the guy that thought he was tweeting from his personal account but tweeted from the @ChryslerAutos account and dropped the F Bomb, was subsequently fired by his agency, New Media Strategies, right before they were fired by Chrysler, can join forces and form one of those agencies that mange social media strategies.  [See above paragraph].

I am biased towards in-house social media management but I truly think there is good reason.  I’m always happy to hear your thoughts, so feel free to ping me at @Dougchavez or post a comment below.

Olympic Medal Count Methodology

August 13, 2008 39 comments

The other day I was looking at Yahoo! and Google front pages to compare what they are doing with their logos for the Summer Olympics in Beijing. Hats off to Google for starting this trend that all the portals are now doing. I happen to think that Yahoo!’s Olympic landing page is the best overall.

Of the three sites (NBC, Google, Yahoo!) I’ve been checking and comparing on a regular basis, Google is the only US portal that has China listed first in the medal standings. The US has more overall medals but Google is listing China at the top of their list. IMHO this medal count methodology would seem to fit well with Google’s “all or nothing” approach to things in the Google centric world of all or nothing. What do you think? Granted their source for the medal count is the Beijing Summer Olympics website – built and hosted in China by the Beijing Olympic Committee which I’m sure has no bias to the Chinese team. Perhaps their medal count methodology is from the same school that determines age for the Chinese women gymnasts.

This Bud’s for EU

July 15, 2008 2 comments


With a nod to Auggie Busch and his new bosses, last night at Monaghan’s our trivia team name was “This Bud’s for EU”, after trivia I heard that the Drudge Report used the same line – great minds think alike. At least for our This Bud’s for EU trivia team conquered all comers.

Although I was a wee lass in the 80’s, I have vivid memories of the news stories about the Japanese buying up hallmark US properties, media companies and golf courses amidst that period of the dollar and economy being weak. But IMHO, A-B could have held off inBev, if they had only kept up with the market trends in their business of mass distribution. I don’t believe the weak dollar and the economy is fully to blame.

For the past several years there has been been a lot of consolidation in the global brewing business. Take for example, Miller – that Champagne of beers. Miller, while HQ’d in Millwaukee Wisconson is owned by SAB Miller, the South African brew master of brands such as Grolsch, Peroni, Hoegaarden, Pilsner Urquell and everybody’s favorite – Olde English 800 Malt Liquor. Molsen bought Coors..and the list goes on. If A-B had flexed its muscle and cash reserves, they could have bought more beer brands and built a better defense. The soda business is much the same – just ask friendly folks at Coca-Cola. In these businesses where locked up distribution and globalized brands is everything, you either go big or go home.

I’m less concerned about inBev making drastic changes to the A-B brands that people in the US and other countries love (for their Americana kitsch) and more concerned about the lack of having any US brewer with scale. A-B gobbled up many of the craft brewers years ago, so they are now part of inBev. Heck, even little north woods Leinenkugel up in Chippewa Falls, Wisconson is part of inBev.

And being the self serving adman that I am – just thinking about the branding possibilities for that yet to be named brewer have me thirsting for some great ad work down the road. I wonder if DDB is thinking about this yet?

In the meantime I’ll continue to have a Bud every once-in-a-while as well as a Stella. And BTW did you know that in the UK and Europe that Stella is commonly referred to as “wife beater“, as in you belly up to the bar and order a wife beater and you will without question get a Stella. I found this out while going to lunch in London a couple of years back. As part of this deal, I sure hope domestic violence won’t be on the rise.

Who will become the last American brewer to step up the the plate and speak for American brewing? Anyone have thoughts/suggestions – I would love to hear from you.

Spirit Airlines crazy?…like a fox??

July 13, 2008 42 comments



The other day I noticed this ad and laughed. Either the creative knew exactly what he/she was doing or the are seriously out of touch with the world. WTF has long been shortcut for a well know phrase. Daring creatives and their advertisers, especially ones targeting the YAM audience, can get away with this and many do (e.g. Axe, McDonald’s, Old Spice, etc.) But the Spirit ad, marks the first I’ve seen in the typically conservative airline world. Granted, World Traveler Fares isn’t a stretch to but is this Crazy? Or crazy like a fox?

A while back the McDonald’s creative team at Tribal DDB came up with something similar, aimed at the Dollar Menu audience – YA to be sure. The response certainly proved that we were connecting with our core audience and getting noticed. The ad went on to make it’s way into the blogoshphere and wikipedia and into a major newspaper cartoon strip, where it was parodied. The talk value and earned media, in my opinion, was a perfect fit with our audience and certainly gave the Dollar Menu “street cred” with the target. To this day, I take my hat off to our creatives for bringing this to the client and to our client for being an advocate for pushing the envelope.

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