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Archive for November, 2011

Vienna – World’s Best City to Live – Again

November 29, 2011 29 comments

For those of you that know me, you know that I love going to Vienna.  Aside from having the coolest tram (designed by Porsche) it’s just a very beautiful, friendly and scenic city. And it’s ranked #1 again as the worlds best city to live in.  Check out the article from CNN.


And on of my Favorite places in Vienna, Fischerbräu, picture from one my Flickr Vienna Sets

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Categories: Uncategorized

Black Friday Boasts $816 Million, Up 26 Percent vs. Year Ago

November 28, 2011 17 comments

#SOSUS

Black Friday was up 26% over last year.  Let’s see what Cyber Monday brings for etailers this year!  And there was even some pepper spraying to keep things lively.

 

 

comScore reported U.S. retail e-commerce spending for the first 25 days of the November – December 2011 holiday season.

 

For the holiday season-to-date, $12.7 billion has been spent online, marking a 15-percent increase versus the corresponding days last year.

 

Black Friday (November 25) saw $816 million in online sales, making it the heaviest online spending day to date in 2011 and representing a 26-percent increase versus Black Friday 2010. Thanksgiving Day (November 24), while traditionally a lighter day for online holiday spending, achieved a strong 18-percent increase to $479 million.

 

The full version of the press release is available at: http://www.comscore.com/Press_Events/Press_Releases/2011/11/Black_Friday_Boasts_816_Million_in_U.S._Online_Holiday_Spending

Categories: Uncategorized

Social Media and Going Viral

November 28, 2011 1 comment

Every Monday I look forward to seeing the cartoon that Tom Fishburne comes up to start the week off.  This weeks cartoon was another nail on the head for digital brand marketers everywhere.

Recently, I was working with a friend and she was asking about how to create a viral strategy for her product launch.  My response – same as it always is when agencies or marketers ask this question – “Viral is not a strategy, it’s an outcome”.

Brands and their agencies spend a lot of time conjuring up “viral strategies” and on a good day about one percent actually go viral.  And for the ones that do, it’s truly a combination of stellar creative, an excellent story and a payoff (for the consumer) that has a great and fun twist.  And a many of the most successful viral campaigns are not what most brands would consider “brand safe”.  For the brands that understand the differences between strategy vs. outcome and how to push the envelope of brand safety, the viral world is yours to enjoy!

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