Black Friday Boasts $816 Million, Up 26 Percent vs. Year Ago
#SOSUS
Black Friday was up 26% over last year. Let’s see what Cyber Monday brings for etailers this year! And there was even some pepper spraying to keep things lively.
comScore reported U.S. retail e-commerce spending for the first 25 days of the November – December 2011 holiday season.
For the holiday season-to-date, $12.7 billion has been spent online, marking a 15-percent increase versus the corresponding days last year.
Black Friday (November 25) saw $816 million in online sales, making it the heaviest online spending day to date in 2011 and representing a 26-percent increase versus Black Friday 2010. Thanksgiving Day (November 24), while traditionally a lighter day for online holiday spending, achieved a strong 18-percent increase to $479 million.
The full version of the press release is available at: http://www.comscore.com/Press_Events/Press_Releases/2011/11/Black_Friday_Boasts_816_Million_in_U.S._Online_Holiday_Spending
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