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Great shot from Mobile Media Summit in San Francisco
Somebody in the audience captured a good shot of the panel I was on at the Mobile Media Summit in San Francisco
Doug Chavez at Mobile Media Summit, San Francisco
Some good pictures
Was just looking through some pictures from 2013 and thought I would post a few favorites from around San Francisco. Lots more from my travels this year – more on that later. To the photos!
NYE Mission Cycling ride to Alpine Dam and the Seven Sisters
Getting ready to board Louis Vuitton marker boat during Americas Cup
Some quality time with some of the Pixlee team
At the Chief Digital Officer Conference in Silicon Valley with David Armano
With friends at Muir Woods during the government shutdown
Celebrating Minnie Ingersoll’s big news!
Spending the day on the Americas Cup race course with Tom Rothman
Social Media and Going Viral
Every Monday I look forward to seeing the cartoon that Tom Fishburne comes up to start the week off. This weeks cartoon was another nail on the head for digital brand marketers everywhere.
Recently, I was working with a friend and she was asking about how to create a viral strategy for her product launch. My response – same as it always is when agencies or marketers ask this question – “Viral is not a strategy, it’s an outcome”.
Brands and their agencies spend a lot of time conjuring up “viral strategies” and on a good day about one percent actually go viral. And for the ones that do, it’s truly a combination of stellar creative, an excellent story and a payoff (for the consumer) that has a great and fun twist. And a many of the most successful viral campaigns are not what most brands would consider “brand safe”. For the brands that understand the differences between strategy vs. outcome and how to push the envelope of brand safety, the viral world is yours to enjoy!
Thunder House 