One of the hot topics in the world of Integrated Marketing, especially when it comes to CPG advertising is crafting a strategy that connects the dots across multiple platforms, such as TV, print, digital, in-store marketing and FSIs. Over the last 24 months the pace of truly integrated marketing campaigns has really picked up, as brand advertisers follow the consumer – and she is connected in ways like never before. A great example of these media consumption habits and trends can be seen in the GMA Shopper Marketing report, Shopper Marketing 4.0: Building Scalable Playbooks That Drive Results. (A special callout to my friend Matt Egol at Booz & Co, for his leadership in creating this report)
Last week, I had the opportunity to get on stage and present “Maintaining Connections Across Platforms” at iMedia Brand Summit in Austin, TX. My presentation showcases two iconic brands, Kibbles ‘n Bits and Milk-Bone. I had a short 15 minutes to present the two cases and take some Q&A from the audience of brands marketers, media folks, publishers and brand experts.
If you have a few minutes, watch the presentation and think about how brands are connecting the dots for you as a consumer or how you’re doing similar work as marketer. I would enjoy hearing your thoughts and feedback.
And how did I celebrate after the presentation? By having a fantastic tex-mex lunch at an Austin institution – Chuy’s! (there may have been some queso and creamy jalapeno ordered)
- This story of pure sportsmanship and competitive compassion made my day! Liana Blomgren u r a champion! kare11.tv/2gASMSY 6 hours ago
- Dear Migraine - you annoyed me all day, Please don't F up my weekend, too! 1 day ago
- RT @BulldogReporter: Power of Sharing: Consumers Who Share #Content Are 9x More Likely to Purchase @RadiumOne buff.ly/2gHFp3Q #PR h… 2 days ago
- Puzzled how "Arrival" is getting such high ratings...a 93% on rotten tomatoes. Doug gives it a 50% at best! 1 week ago
- Saying Van Ness is in worse condition than streets in 3rd world countries is not fair to 3rd world countries. Maybe 6th world is accurate. 1 week ago