Home > Advertising, Gastronomy, News > Spirit Airlines crazy?…like a fox??

Spirit Airlines crazy?…like a fox??



The other day I noticed this ad and laughed. Either the creative knew exactly what he/she was doing or the are seriously out of touch with the world. WTF has long been shortcut for a well know phrase. Daring creatives and their advertisers, especially ones targeting the YAM audience, can get away with this and many do (e.g. Axe, McDonald’s, Old Spice, etc.) But the Spirit ad, marks the first I’ve seen in the typically conservative airline world. Granted, World Traveler Fares isn’t a stretch to but is this Crazy? Or crazy like a fox?

A while back the McDonald’s creative team at Tribal DDB came up with something similar, aimed at the Dollar Menu audience – YA to be sure. The response certainly proved that we were connecting with our core audience and getting noticed. The ad went on to make it’s way into the blogoshphere and wikipedia and into a major newspaper cartoon strip, where it was parodied. The talk value and earned media, in my opinion, was a perfect fit with our audience and certainly gave the Dollar Menu “street cred” with the target. To this day, I take my hat off to our creatives for bringing this to the client and to our client for being an advocate for pushing the envelope.

Advertisements
  1. April 24, 2013 at 5:47 pm

    You will have the benefit of better blood flow due to turmeric’s ability to prevent clot formation in the blood. Beauticians throughout the globe are waking up to the wonderful benefits of turmeric and it’s also getting incorporated in beauty products.
    There is no harm consuming it and it is good and nutritious food.

  2. April 27, 2013 at 1:45 am

    If you can’t stomach the idea of sardines, make room for salmon in your diet. Well, dark leafy greens, for example, purify the blood, help to prevent cancer, strengthen the immune system, promote healthy intestinal flora (gut bacteria essential for good digestion), improve liver and kidney function, lift the spirits and fight depression, clear congestion, reduce mucus, improve circulation, and keep the skin clear of blemishes. Many popular beverage companies are in development with coconut water products that will soon hit the market.

  3. Jim
    April 27, 2013 at 1:13 pm

    For other people, bananas could prove to have a completely opposite effect, causing
    diarrhea instead. Straight from Mother Earth, fruits contain no unhealthy fats, are low
    in calories, and have natural sugars that our bodies use
    efficiently. Therefore, once you have opened a bag to use it, transfer the
    coffee beans to a preserving jar and put it in the freezer.

  4. May 8, 2013 at 5:32 pm

    I was wondering if you ever thought of changing the page layout of your website?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect with
    it better. Youve got an awful lot of text for only having one or 2 images.

    Maybe you could space it out better?

  5. June 10, 2013 at 8:10 am

    When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three
    emails with the same comment. Is there any way you can remove people from that service?

    Thank you!

  6. June 13, 2013 at 4:23 am

    Do you have a spam issue on this blog; I also am a blogger, and I
    was wanting to know your situation; we have developed some nice procedures and we are looking to exchange methods with other folks, why not shoot me an email if interested.

  7. June 13, 2013 at 5:45 am

    Hi there! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything I’ve
    worked hard on. Any recommendations?

  8. June 20, 2013 at 8:06 am

    You have made some good points there. I looked on the net to learn more about
    the issue and found most individuals will go along with
    your views on this site.

  9. June 22, 2013 at 12:31 am

    Would you mind if I quote a few of your articles as long as I provide credit and sources returning to your site: http://dougchavez.
    com/2008/07/13/spirit-airlinescrazylike-a-fox/.
    I’m going to aslo be certain to give you the appropriate anchortext hyperlink using your website title: Spirit Airlines crazy?like a fox?? | Thunder House. Please make sure to let me know if this is acceptable with you. Thank you

  10. June 23, 2013 at 5:39 pm

    After looking at a few of the blog posts on your blog, I truly like your way of blogging.
    I saved as a favorite it to my bookmark webpage list and will be checking back soon.
    Please check out my web site as well and let me know how you feel.

  11. July 5, 2013 at 3:00 am

    I tend not to leave a comment, however after reading through some
    of the comments on Spirit Airlines crazy?like a fox?
    ? | Thunder House. I do have 2 questions for you if you do not
    mind. Could it be just me or do a few of the remarks look as
    if they are left by brain dead individuals?
    😛 And, if you are writing at other online social sites, I’d like to follow you. Could you make a list of the complete urls of all your social sites like your twitter feed, Facebook page or linkedin profile?

  12. July 14, 2013 at 3:10 pm

    Thanks for sharing your thoughts about sleep disorders.
    Regards

  13. July 27, 2013 at 12:16 pm

    Please let me know if you’re looking for a writer for your site. You have some really great articles and I think I would be a good asset. If you ever want to take some of the load off, I’d really
    like to write some material for your blog in exchange for a link back to
    mine. Please send me an email if interested.
    Cheers!

  14. August 16, 2013 at 5:27 pm

    Hey there! I know this is kind of off topic but I was wondering if you knew where I could get a
    captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one?
    Thanks a lot!

  15. August 30, 2013 at 5:26 pm

    I wanted to send you one very little remark in order to say thanks once again on your pretty tactics
    you’ve featured in this case. It was quite surprisingly open-handed of people
    like you to offer openly all that most of us might have marketed for an ebook to
    generate some bucks for their own end, mostly considering the fact that you could possibly have tried it if you ever wanted.
    Those suggestions also acted like the easy way to understand that other
    people have similar dream like mine to grasp a little more with respect to this
    condition. I’m sure there are many more fun sessions ahead for those who browse through your blog post.

  16. January 7, 2014 at 1:00 am

    This design is incredible! You most certainly know how to keep a reader entertained.
    Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!)
    Great job. I really loved what you had to say, and more than that, how you presented it.
    Too cool!

  17. January 30, 2014 at 9:57 pm

    Hello there, just became alert to your blog through Google, and
    found that it’s truly informative. I am going
    to watch out for brussels. I will appreciate if you continue this in future.
    Lots of people will be benefited from your writing.
    Cheers!

  18. March 12, 2014 at 3:27 pm

    We are a bunch of volunteers and starting a brand new scheme in our community.

    Your website provided us with valuable info to work on.
    You have done a formidable activity and our entire community might be
    thankful to you.

  19. March 13, 2014 at 10:18 pm

    If you are going for finest contents like myself, simply
    pay a visit this site daily for the reason that it presents
    feature contents, thanks

  20. March 24, 2014 at 6:47 pm

    It is indeed my belief mesothelioma is most dangerous cancer. It has unusual properties. The more I actually look at it the greater I am certain it does not behave like a real solid tissues cancer. When mesothelioma is a rogue virus-like infection, then there is the potential for developing a vaccine plus offering vaccination for asbestos subjected people who are open to high risk connected with developing foreseeable future asbestos connected malignancies. Thanks for expressing your ideas for this important health issue.

  21. April 8, 2014 at 4:45 am

    Hey there! Do yօu know if they make anʏ plugins to protect ɑgainst
    hackers? I’m kinda paranoid ɑbout losing еverything Ӏ’ve workeԁ hard on.
    Any suggestions?

  22. April 20, 2014 at 10:50 am

    If your writing abilities could use some work, choosing a good topic is especially
    important. First thing you have to keep in mind is that most blogs on the Web have a community feel to them.
    look for keywords with competitiveness of close to 50,000
    to 100,000 competing pages.

  23. April 30, 2014 at 6:01 am

    Overall, Norton’s installation experience was fast and hassle-free, with a minimum of configuration options–but the ones that did come up
    appeared necessary. If you want to make sure your files are intact, you need to get antivirus
    that protects against viruses. It is a simple and
    wise rule not to open unexpected e-mail attachments, but
    viruses also come disguised as images, audio or video files,
    applications (.

  24. April 30, 2014 at 10:43 am

    This Black – Berry Video Converter completely supports the latest Black – Berry
    Strom 2, Black – Berry Bold 9700, Blackberry Storm 9530,
    Black – Berry Storm 9500, Black – Berry Tour 9630, Black – Berry 8800,
    8830, 8820, Black – Berry Pearl 8100, Black – Berry Curve 8300 and
    more other Blackberry series. As a result, the central problem for Black – Berry Curve 9300 users
    when playing videos is that how to play any videos on Black – Berry
    Curve 9300 or, in other words, is how to break the limitation of video formats.
    The process is simple and all you need to do is choose the output format and the original video file.

  25. August 2, 2014 at 12:00 am

    But I realize that not everyone will like the grind-heavy gameplay,
    the enemies that can be frustrating at times, and the
    fact that the game could be considered short for
    what it is. When he defied them, they took
    him into custody on peremptory charges of “breach of peace. Boats loaded with a many as 500 slaves regularly left the ports of New England.

  26. August 12, 2014 at 6:50 am

    This site definitely has all of the information I wanted concerning
    this subject and didn’t know who to ask.

  27. September 30, 2014 at 10:39 am

    Fantastic items from you, man. I’ve take into
    account your stuff previous to and you are just too magnificent.
    I really like what you’ve acquired here, certainly like what you’re saying and the best way wherein you assert it.

    You are making it entertaining and you still take care of to keep it sensible.
    I can not wait to read far more from you. That is really
    a wonderful website.

  28. October 7, 2014 at 7:33 pm

    Мы проводим ремонт холодильников дженерал электрик всех абсолютно конфигураций.

  29. October 9, 2014 at 5:54 am

    Understanding both advantages and disadvantages
    are important in order to choose the best internet marketing strategy.

    The says of free proxies and tunnelling services are over, and as the Chinese government begins to tighten its grip on what comes in and out of the
    country informationally speaking, the need for a vpn to bypass internet censorship in China grows every day.
    The Unit is powered by the Main chip adopting the CORTEX A8 core Sam – Sung S5PV210,and CPU frequency up to 1GHz, Memory 512MB, internal 2G memory space
    for TV and Internet integration.

  30. October 9, 2014 at 9:34 am

    Keep at heart that your children will be while using
    the castle so if you think there is often a health and
    safety hazard do not take on any risks. Aside out of this fact, the steam system of Shark is indeed powerful, allowing the machine
    to create steam within thirty seconds after starting it.
    There are very quite a number of various types
    of castles that it is possible to present 1 no make a difference what your kid
    enjoys.

  31. November 7, 2014 at 2:56 pm

    If you don’t want to really be seen on the craft show
    circuit, whether because of time restrictions, or because of your present job, or
    maybe you just don’t like dealing with live people, then consider selling your knitted
    products on Etsy. I could have easily ordered a
    super-sized #5 with extra cheesy sauce and the 5,000 empty calories that came with it during my fast-food drive-thru experience or I could get creative.
    Their approach is to make a fast website, put up some advertising and a
    few affiliate links and then sit back and watch while they earn real
    cash.

  32. November 23, 2014 at 6:00 pm

    This site really has all of the information I needed concerning this subject and didn’t know who to ask.

  33. March 10, 2015 at 3:40 am

    Hi blogger, i found this post on 21 spot in google’s search results.
    You should decrease your bounce rate in order to rank
    in google. This is major ranking factor nowadays. There is very
    handy wordpress plugin which can help you. Just search in google for:
    Lilas’s Bounce Plugin

  34. May 28, 2015 at 2:01 am

    %first_paragraphIt is what he needs to read a contract so that he is not defrauded by anyone. It is what he needs to see the beauty and the ugly parts of the world and appreciate the balance of the same. The sense of sight is probably the most important or most valued senses in a mans body. It is what he uses to read so that as he gets a hold of a novel, he would be able to enter into that world painted by the writer. It is what one uses to look around so that he does not bump into things. They are the people educated and trained so that everybody would have perfect sight that is required do all those mentioned above, and more. But how will he be able to do all these if his vision is impaired? That is why optometrists are essential in the world.

    In fact, considering that you will need full manpower in the construction site, allocating someone to do the job of picking up and dropping the equipment, might mean a reduction in your manpower. Even if you have to pay an extra cost for this, it would be better since you will not have extra headaches of looking for transport for the equipment. The best Lethbridge equipment rentals also offer pick ups and delivery. Considering that your company may not have a truck or a trailer to carry the equipment and hiring one would be additional expenses. It would be better, to reduce these expenses, to go for Taber equipment rentals that deliver the equipment where needed and come back for it after the time period elapses.

    Law firms are basically organizations that provide legal representation to clients. Reliable law firms are known to employ highly skilled lawyers who deliver prompt solutions and are completely efficient in handling legal cases. Law firms are basically organizations that provide legal representation to clients. They are known to offer appropriate assistance which helps clients to go through legal proceedings smoothly. Reliable law firms are known to employ highly skilled lawyers who deliver prompt solutions and are completely efficient in handling legal cases. They are known to offer appropriate assistance which helps clients to go through legal proceedings smoothly.

    It is always a good idea to find a dentist who can provide care to all the family members, be it a kid or a teenager or an adult in the family. Many of the dentists also give tips related to insurance such as the number of visits allowed in a year, the yearly maximum allowed, any major coverages etc. The benefits a person can reap from the visit to a dentist would depend on his/her person situation.

    A lot of adults do have healthy eyesight and to enjoy it further you need to be able to adapt a healthy lifestyle as well as have a regular eye check up with optometrist in Austin. While some do enjoy healthy vision other adult suffer from eye problems mostly brought by stress and eye injuries primarily due to their mode of work.

    Doing things gets more complicated with vision problems. A nearsighted kid for example, has to sit closer to the board to to see the teacher’s notes better. A farsighted father finds it frustrating to have to read the newspaper at least an arm’s length away from him.

    They have much cooperative nature and always work with honestly. They love patients, and the patients are very important for him. There are many specialist doctors of the Atlanta optometrists; they play a very good role in the eye health. The optometry doctors they encourage in the health sight and eye care in the adults and the children. Optometrists are very important medical doctors. The Atlanta optometrists doctors, they are very specialist and much experience and knowledge about the Atlanta. There are many numbers of Atlanta optometrists, they are very professional and always live happy to optometrists patients, and they always provide best service.

    Optometrists are graduates of a four year college of optometry and are licensed optometric physicians. They’re not medical doctors like ophthalmologists who specialize in eye care, but they can help people in several ways. An optometrist in Fulton treats vision problems in women, men and children.

    They are the ones who give the right glasses and contact lenses based on the patients eye grade. For instance, an optometrist Abbotsford residents can rely on can be visited at shopping centers. It is a good thing that there are optometrists who are ready to give solutions. Optometrists usually operate in small clinics or large eye centers. Optometrists are eye experts in charge of the primary care of peoples eyes, particularly the vision.

    If you experience any pain in your eyes after being injured, a visit to an optometrist should be considered a priority. In case you feel that your vision is weakening, make it a point to visit your doctor. Spots and flashes: Sudden appearance of floating spots in your field of vision or sudden flashes of light before one or both your eyes mean a visit to a doctor is essential.

    By hiring services of Lethbridge Law Firm, you can be rest assured that you have placed your case in good hands. By relying on Lethbridge Lawyer, you would certainly make the right decision that will be surely beneficial to you. All the necessary legal documentation procedures as well as proceedings are being handled in a hassle-free manner by such law firms. Therefore shed all your doubts and utilize this opportunity for your own benefit. Along with necessary guidance, you will also acquire up-to-date information on the daily proceedings that takes place in courtrooms.%

  35. May 28, 2015 at 1:53 pm

    %first_paragraphThe three locations have slightly different hours of operation but they all have the same quality and service you have come to expect in the last sixty years. For the last three generations the Blizzard Optometrist offices have been providing great customer service and quality eyewear to the people of Australia. So naturally when someone in this country thinks of eye examinations and buying glasses they think of this vision care center first. The best news concerning this is there are three of these visions centers set up for your convenience, the Optometrist St Arnaud offices, the Optometrist Stawell offices, and the Optometrist Ararat offices.

    The educational period for becoming one can be as many as eight years – four years of undergraduate study and four years of education in an accredited school of optometry. Some specialists continue their education with advanced residency training as well. An optometrist is a doctor but not a medical doctor. He or she is a doctor of optometry.

    Prescription medications, even minor surgery, are also on the list of things this specialist is authorized and highly- trained to do. They can also prescribe contact lenses, eyeglasses and other reduced vision assistance.

    Of course, the primary job we seek an optometrist for is the diagnosis and treatment of vision related ailments. There is another condition that many people have as they age and that is called presbyopia. We call this condition far sightedness. This is what causes people with basically good vision to need to use reading glasses in order to bring things close to their face in to shaper contrast. These include difficulty-seeing things far away, which we call nearsightedness. It also includes difficulty seeing things close up but still being able to see far away. These doctors can also correct astigmatism with glasses. This technical word means that as we get older we have a harder time focusing.

    The great thing about using this type of network of doctors is that the optometrists have completed a thorough screening to ensure they meet the networks standards of providing excellent health care. You can talk to a representative of the independent optometrist network and someone will assist you on how to get the eye care you need. They will consult with you concerning your eye care need then you will be matched with the doctor that is right for you.

    There are also many similarities between the two which may confuse a lot of people with regards to the responsibilities of each. There is a big difference between the ophthalmologist and the optometrist. Although both professions concentrate on the eyes and sight, the difference is acute and can be explained very well.

    They say your health is your wealth because without the fist then you cannot achieve what you want in life. When you are so concerned with your health why then are you neglecting your eyesight? You have get a full check up but then mostly all those organs and systems from the neck down is your main focus. With the many harmful elements that your body is exposed to daily nowadays, you would want to have regular check up just to be on the safe side.

    For this reason, it is important that you make sure the health of your eyes is to priority. If you spend a lot of time looking at your cell phone screen or if you work on your computer every day, this can cause stress to your eyesight. Through a reputable optometrist network, you can get innovative care in state of the art facilities. If you need an eye exam, the professionals are always available to help you find the eye care that will meet your needs. The advances in technology has definitely benefited our lives by making things easier, however, it can also be strenuous on the eyes.

    Thus, patients who need to approach the optometrists for eyewear or vision problems must research the reputation and expertise of the practitioner to enjoy quality care. Sometimes, optometrists even provide post-operative care to patients who have had corrective surgery or cataract operations. Optometrists refer patients to ophthalmologists or other doctors if needed. They are instrumental in detecting systemic conditions like diabetes and high blood pressure, which affect the vision of patients. Optometrists prescribe medications in case of vision problems.

    What you havent scheduled and which most people do tend not to give notice is their eyesight. Some people will not bother going to an expert eye doctor like optometrist Austin unless they suddenly find themselves having blurred vision maybe or worse turn partially blind. But then, then you wonder why you sometimes get headaches or nausea.

    In this day and age where perceptions matter more than anything else, it pays to go to an optometrist. * Parents often require a large selection of children’s eyewear when selecting glasses or lenses for them. Specialized sports goggles like ski goggles are provided by optometrists. * Specialized sportswear is another reason to visit the optometrist. * Often, people require special designer eyewear that is usually not found anywhere else. An Optometrist will help.%

  36. July 31, 2015 at 3:02 pm

    It’s awesome to pay a quick visit this website and reading the views of all friends about this article, while I am also keen of getting experience.

  37. November 21, 2015 at 5:52 pm

    Nevertheless, for those of you who want to hand sew
    a zipper, right here are the step by step directions on sewing
    in a zipper.

  1. January 14, 2015 at 6:44 pm
  2. March 9, 2015 at 12:36 pm
  3. April 20, 2015 at 3:42 am
  4. April 25, 2015 at 4:55 pm
  5. April 25, 2015 at 5:10 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: