Thunder House

Thunderhouse is the personal blog of Doug Chavez

I’m a marketing business leader with a track record of building and leading high-performance digital marketing teams. Teams I’ve led have consistently delivered exceptional business growth results. I have guided digital marketing strategy for some of the world’s most iconic brands, helping them navigate the intersection of media and technology to define integrated marketing and commerce strategies across traditional and digital media, Social,  Search, and CRM.

Every business breakthrough I’ve been part of started with a connection—between people, platforms, and possibility.

Progress doesn’t come from chasing trends; it comes from having an owner’s mindset. I work at the intersection of commerce, media, and technology, helping organizations translate complexity into clarity. From leading global partnerships at WPP to launching digital commerce strategies for Amazon Ads, Reddit, Instacart, and AWS, my focus is always the same: turning emerging technology into practical long-term business growth.

I collaborate with teams that don’t always speak the same language. Those who want to bridge data and decision-making and build systems that make innovation work for people. My clients and partners have included Fortune 100 enterprises, global agencies, and startups redefining what modern marketing looks like.

Having sat on every side of the table—brand, agency, publisher, and ad tech—I bring empathy for how each world operates. I see patterns early, ask better questions, and help organizations align around what matters most. At my core, I believe innovation should scale humans, not replace them.

I’m a connector at heart and always open to meeting new people who are building what’s next.

Select career highlights:

• Transformed Del Monte digital marketing across 17 brands and gained market share
• Built and lead the team that delivered >30% growth for Tribal DDB’s McDonald’s business
• Created agency playbook for fully integrated/cross-media strategy at Tribal DDB
• Doubled Yahoo! Messenger ad revenue in less than one year